It’s amazing what a little packaging can do with a product. I think that’s how Starbucks created a new market. You can see Seth Godin’s insights on a simple, yet interesting bottle of soap here: http://sethgodin.typepad.com/seths_blog/2010/03/telling-a-story-on-the-label.html
For marketers, think about how you can package your products and services to tell a story. It’s really not that hard if you think a little about it.